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Von Miller Channels His Inner Belieber for EA Sports' New Madden Campaign

Arts & Sciences, 1 month, 1 week ago

Heat teams with Arts & Sciences to launch year-long campaign for Madden NFL 17

Von Miller Channels His Inner Belieber for EA Sports' New Madden Campaign

Heat, with the help of production company Arts & Sciences, are releasing the latest block of work for Heat’s longstanding client Madden NFL 17 for EA Sports. 

This year the Madden NFL 17 campaign will do more than just hit you with a big splash at the beginning of the season, it will be a campaign that lasts all year long. 

The campaign music videos are inspired by some of pop culture’s catchiest ear-worms. The commercials will highlight a new song during each season. The first spot features American football outside linebacker Von Miller, singing his own catchy tune.


Advertiser: Electronic Arts

Creative Agency

Creative Director: Anna Rowland, Warren Cockrel

Copywriter:  Mitch Gage

Art Director: Nichole Geddes

Executive Creative Director: Steve Stone

Account Director:  JT Pierce

Producer:  Hannah Murray

Creative Agency: Heat SF

Business Affairs: Jenn Kennedy

Director of Integrated Production: Joyce Chen

Account Management: Molly Reynolds

Client Servicing: Aaron Lang

Account Supervisor: Julia Wu

Music and Sound

Sound Mix: Rommel Molina, Beacon Street Studios

Music Production: Beacon Street Studio


Executive Producer: Carr Shilling

Editor:  Graham Turner

Edit Company: No 6

Edit Assistant:  Randy Baublis

Producer: Allison Dettelbach

Post Production / VFX

VFX Supervisor: John Price

Flame: Ant Walsham, Fefo De Souza

Executive Producer: Louisa Cartwright

Colourist: Aubrey Woodiwiss 

Producer: Therese Mayer

Post Production House: Electric Theatre Collective

Managing Director: Kate Hitchings

2D Artist: Dave Levine, James Stellar, Kevin Jones 

Production Company

DOP:  Darko Suvak

Director:  Matt Lenski

Production Company: Arts & Sciences

Managing Director: Mal Ward

Line Producer: Dina Oberley

Head of Production:  Christa Skotland

Category: Gaming , Sports and leisure

Genre: Comedy , Music performance