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Hires, Wins & Business

Visit Santa Barbara Selects Cutwater as Agency of Record

Agency will handle both creative and media duties for the brand

Visit Santa Barbara Selects Cutwater as Agency of Record

Independent creative agency Cutwater announced this week that it has been named agency of record for Visit Santa Barbara, the official destination marketing organization for the city of Santa Barbara, South Coast and surrounding communities. Cutwater will handle both creative and media duties for Visit Santa Barbara. Cutwater has been tasked with refreshing the brand's positioning and creative platform, which will be executed across print, digital and marketing communications channels. Cutwater’s first work for the company will roll out Fall 2016. 

“Cutwater stood out to us because of the high caliber of its strategic thinking and creativity,” said Jennifer Walker, Visit Santa Barbara’s Vice President of Marketing & Strategy. “We wanted an agency that will be a good partner and that shares the same passion for the destination that we do. Cutwater brings a wealth of creative experience on a wide variety of accounts, and we’re excited to work with them.”

“Santa Barbara is an incredibly unique place in California and for the world,” said Chuck McBride, Founder and Chief Creative Officer of Cutwater. “We look forward to helping drive visitation to this world-class destination. There's nothing like working for a place you personally connect with as an authentic California experience. It's both an honour and privilege.”

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Category: Tourism , Travel