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Creative
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Viewers Craft Their Own Soundtrack with DPDK’s Interactive Experience for Peugeot

DPDK, 10 months, 1 week ago

Project comes off the back of a successful VR installation at AutoRAI

Viewers Craft Their Own Soundtrack with DPDK’s Interactive Experience for Peugeot

DPDK and Peugeot have launched the interactive sound experience ‘Follow your intuition’ to promote the Peugeot 108. This experience is an online film with an interactive soundtrack that will be enriched with a new dimension of the track after every interaction. Visitors can discover these dimensions by themselves.

Try it out here: http://www.follow-your-intuition.com/

As a result of the successful Peugeot ‘Catch The Dragon’ campaign and the Virtual Reality experience at the AutoRAI, this time DPDK was tasked to create a digital experience based on the International TVC for the Peugeot 108. The result is an innovative sound experience that is seamlessly connected to the TVC and zooms in on the three USP’s of the car: active city break, rear view camera and lane departure warning system.

Bart van Slobbe, Head of Digital and Media PSA Peugeot, Citroën and DS Benelux, adds: “Peugeot is on the lookout for more and more digital communication opportunities in order to reach clients in an original way. Together with DPDK we are working on strengthening our innovative image. The sound experience is unique, purely based on intuition!”

To shape this interactive experience, DPDK developed their own soundtrack and merged this with existing images from the TVC. Consumers can build this soundtrack in four different phases after every interaction. They can do this on their desktop, by using the spacebar, or on their mobile phones.

Pim van Helten, CEO of DPDK, adds: “’Follow your intuition’ calls on your sense of rhythm. Everyone has that sense, consciously or unconsciously. The combination of full screen video, playful animations and an interactive soundtrack is unique on the web and works on desktop and mobile.”

In addition to the successful film-meets-game experience for the PEUGEOT 208 and a virtual reality experience, where the Oculus Rift was combined with Leap Motion Technology and drone images, DPDK can now add this interactive sound experience to their portfolio.

Category: Automotive , Cars

Genre: Digital , Music performance