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Creative

Verizon Goes beyond Speed with 'First to Real Time' 5G Campaign

the community and Prettybird helm the campaign that showcases Verizon's 5G Ultra Wideband

Verizon Goes beyond Speed with 'First to Real Time' 5G Campaign

Creative agency community has launched a new spot for Verizon that underscores our fixation with speed – and how Verizon has gone beyond speed with the introduction of 5G Ultra Wideband.


The 60-second spot, “First to Real Time,” opens with a montage of individuals and objects associated with speed, ranging from runners and jockeys to racecars and train wheels. The narration addresses our world’s fixation with speed and how, the faster it goes, the faster we need to make it go. This outlook has driven innovation after innovation for centuries, culminating in “the era of real-time” with the launch of the new Verizon 5G Ultra Wideband. Now that Verizon has introduced this new technology, available on the Samsung Galaxy S10 5G, users can be “first to share in real-time,” capturing moments that matter, playing console-quality multiplayer games on the go, and experiencing AR that feels like reality.

The spot ends by saying “5G will change everything. It is now in your hands.”  The campaign underscores how 5G will change everything, fostering a more connected world and cementing Verizon’s position at the forefront of the next technological revolution.
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Music

Music Company: JSM

Executive Producer: Jeff Fiorello

Producer: Norman Felker

Chief Creative Officer: Joel Simon

Offline

Edit Company: Exile

Producer: Dale Nicholls

Editor: Shane Reid

Edit Assistant: Ersin Dogruer

Executive Producer: CL Weaver

Post Production / VFX

Post Production Company: MPC

Producer: Anna Kravtsov

Colourist: Mark Gethin

VFX Supervisor: Michael Gregory, Oliver Caiden

Managing Director: Angela Lupo

Creative Director: Tom McCullough

Production Company

Production Company: Prettybird

Executive Producer: Suzanne Hargrove

Director: Max Malkin

Line Producer: Matt Wersinger

Head of Production: Rika Osenberg

Production Supervisor: Thuy Vu

Sound

Sound Company: Lime Studios

Sound Engineer: Mark Meyuhas

Executive Producer: Susie Boyahan

Assistant Engineer: Peter Lapinksi

Client

Brand: Verizon

EVP, Chief Marketing Officer: Diego Scotti

Chief Creative Officer: Andrew McKechnie (SVP)

Digital Marketing Manager: Marc Kelly

Brand Creative: Dave Bowen (VP)

Director of Brand Marketing: Andrew Shafer

Creative Strategy Manager: Remy Wainfeld

Creative Agency

Creative Agency: the community

Chief Creative Officer: Joaquín Mollá

Executive Creative Director: Graham McCann

Creative Director: Raphael Franzini, Matt Denyer

Art Director: David Segura, David Egan

Producer: Lucia Riquelme, Jennifer Malki

Founder: Joaquín Mollá

Associate Creative Director: Martin Stuart

Senior Director: Ramon Nunez

Group Executive Producer: Ramon Nunez

Senior Producer: Robert Hannau

Assistant Producer: Adriana Loayza

Senior Designer: Robert Herzfeld

Head of Strategy: Julie Liss

President: Luis Montero

Managing Director: Ana Bermudez (VP)

Senior Account Director: Gabriela Benitez

Account Supervisor: Sarah Silberstein, Blake Eisenberg

Account Coordinator: Catarina Daltro

Senior Project Manager: Catrina Cosculluela

Project Manager: Justine Defillippi

Director of Business Affairs: Natalie Greenman

VP, Integrated Production: Laurie Malaga

Group Connections Director: Billy Boulia

Senior Content Strategist: Dee Nuncio

Senior Business Affairs: Priscila Hourihan

Category: Mobile Network , Utilities

Genre: Action