VEJA Magazine Shows What Happens When You Go Too Deep into a Particular Topic
lbbonline.com, 3 months, 3 weeks ago
Created by AlmapBBDO, 'Fishes,' the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go too deep into a particular topic. The aim is to position the publication as a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates in depth, without worrying about whether what it turns up will be pretty or not.
VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.
Creative Director: (General) Luiz Sanches, André Gola
Copywriter: Rodrigo Resende
Art Director: Renato Butori
Executive Creative Director: Bruno Prosperi
Planner: Cintia Gonçalves, Sergio Katz
Creative Agency: AlmapBBDO
Planners: Denis Camargo, Ana Beatriz Nunes
Music and Sound
Audio Post Production: Cabaret
Production Company: Clan VFX
Category: Newspapers , Publications and media
Genre: Print , Visual VFX