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Creative
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VEJA Magazine Shows What Happens When You Go Too Deep into a Particular Topic

lbbonline.com, 3 months, 3 weeks ago

AlmapBBDO launches new campaign featuring the deep dwellers of the ocean

VEJA Magazine Shows What Happens When You Go Too Deep into a Particular Topic

Created by AlmapBBDO, 'Fishes,' the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go too deep into a particular topic. The aim is to position the publication as a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates in depth, without worrying about whether what it turns up will be pretty or not.  

VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.




Creative Agency

Creative Director: (General) Luiz Sanches, André Gola

Copywriter: Rodrigo Resende

Art Director: Renato Butori

Executive Creative Director: Bruno Prosperi

Planner: Cintia Gonçalves, Sergio Katz

Creative Agency: AlmapBBDO

Planners: Denis Camargo, Ana Beatriz Nunes

Music and Sound

Audio Post Production: Cabaret

Production Company

Production Company: Clan VFX

Category: Newspapers , Publications and media

Genre: Print , Visual VFX