VCCP Forms International Challenger Network with MUH-TAY-ZIK | HOF-FER
VCCP has announced the arrival of its new U.S partners, San Francisco-based creative agency MUH-TAY-ZIK | HOF-FER.
The agency has been looking to expand and develop a U.S presence for several years and the timing of the deal couldn’t be better, perfectly coinciding with MUH-TAY-ZIK | HOF-FER’s rapid growth, high-profile account wins, and plans to open an NYC office in the coming months.
The partnership reflects the shared values of both VCCP and MUH-TAY-ZIK | HOF-FER; everything from their focus on challenger brands to their creative and business objectives. All of which will be amplified into greater global opportunities thanks to the alliance - forming a “Challenger Network for Challenger Brands.”
Adrian Coleman, Co-Founder and Group CEO of VCCP, adds: “This is a joining of like-minded souls across the Atlantic. Together we believe that creativity is still the biggest multiplier for any business, and we want to offer that creativity to ambitious, challenger brands all over the world. This deal will give us the global reach and opportunity to achieve that.”
The feeling is certainly mutual, as John Matejczyk, Co-Founder and Executive Creative Director at MUH-TAY-ZIK | HOF-FER said: “When we met VCCP, we just genuinely liked them. We wanted to hang out with them, share visions of the future, push each other to do the best work possible, and make ambitious plans together for the brands we work on. We share a deep desire to unleash creativity, in all its forms, on business problems and opportunities.”
VCCP's current clients such as BMW Motorrad, O2, comparethemarket.com, Molson Coors, and easyJet, will be joining the likes of AAA, Audi, method, Netflix, OXO, and SoFi from the roster of MUH-TAY-ZIK | HOF-FER.