VCCP Brings Back the Great Fire for Latest Royal London Spot
Building on its hugely successful ‘We’re so yesterday’ campaign, Royal London, together with VCCP and Starcom Mediavest Group have released their latest instalment for February.
The spot welcomes back Roy, the ever-sympathetic narrator, pictured once again making his way through the chaos of a burning village, candidly addressing the viewers on their pending mortality. Roy and his fellow medieval friends bring Royal London’s heritage to life, reminding its audience of the proud foundations upon which the brand was built, foundations that ensure “even if you die nowadays, Royal London will treat you and your family with the good old values of the past”.
Royal London continues to move beyond industry conventions both in its creative and media planning approach, as well as its product and service offering, which it continues to celebrate with the ‘We’re so yesterday’ campaign.
Copywriter: Chris Birch
Art Director: Jonny Parker
Planner: Henry Bilson
Account Director: Chris Birch & Jonny Parker
Creative Agency: VCCP
Media Agency: MediaVest
Post Production / VFX
Post Production House: MPC
Colourist: Jean - Clement Soret
Production Company: Park Pictures
Director: Nathan Price
Executive Producer: Stephen Brierley