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Creative
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VCCP Brings Back the Great Fire for Latest Royal London Spot

VCCP, 8 months ago

Ever-sympathetic narrator Roy returns in new spot from Park Pictures' Nathan Price

VCCP Brings Back the Great Fire for Latest Royal London Spot

Building on its hugely successful ‘We’re so yesterday’ campaign, Royal London, together with VCCP and Starcom Mediavest Group have released their latest instalment for February. 

The spot welcomes back Roy, the ever-sympathetic narrator, pictured once again making his way through the chaos of a burning village, candidly addressing the viewers on their pending mortality. Roy and his fellow medieval friends bring Royal London’s heritage to life, reminding its audience of the proud foundations upon which the brand was built, foundations that ensure “even if you die nowadays, Royal London will treat you and your family with the good old values of the past”.

Royal London continues to move beyond industry conventions both in its creative and media planning approach, as well as its product and service offering, which it continues to celebrate with the ‘We’re so yesterday’ campaign. 

Creative Agency

Copywriter: Chris Birch

Art Director: Jonny Parker

Planner: Henry Bilson

Account Director: Chris Birch & Jonny Parker

Creative Agency: VCCP

Media Agency

Media Agency: MediaVest

Post Production / VFX

Post Production House: MPC

Colourist: Jean - Clement Soret

Production Company

Production Company: Park Pictures

Director: Nathan Price

Executive Producer: Stephen Brierley