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Creative

Vaalia Goes to Yoghurt Court in 'Full of Feelgoodness'

'Court of Yoghurt' was created by The Monkeys and was directed by Photoplay's Gary John

Vaalia Goes to Yoghurt Court in 'Full of Feelgoodness'

Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the 'Court Of Yoghurt'.

Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new brand positioning 'Full Of Feelgoodness', which will continue to find memorable and entertaining ways to deliver product benefits in a category overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.


Vaalia_Still02.jpgSays Barbara Humphries, creative director, The Monkeys: "This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category - a sense of humour. We wanted to have some fun, whileVaalia_Still03.jpg still making sure the brand stays top of mind."

Says Angela Burr, marketing director, Parmalat Australia: "For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling - 'Full of Feelgoodness'."
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Client

Advertiser: Parmalat

Creative Agency

Creative Agency: The Monkeys, Sydney

Producer: Sally Lankshear

Executive Creative Director: Vince Lagana

Chief Creative Officer: Scott Nowell

Creative Director: Barbara Humphries

Content Director: Shannon Duhig

Group Content Director: Ciaran Miller-Stubbs, Kelly Spence

Senior Art Director: Scott Zuliani

Senior Copywriter: Tim Pashen

Head of Production: Thea Carone

Brand Strategy Director: Kit Lansdell

Director: Gary John

Senior Content Manager: Demi Nielsen

Production Company

Production Company: Photoplay

Executive Producer: Oliver Lawrance

Producer: Bonnie Fay

Post Production: The Editors

Sound

Sound Company: Song Zu