Vaalia Goes to Yoghurt Court in 'Full of Feelgoodness'
Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the 'Court Of Yoghurt'.
Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new brand positioning 'Full Of Feelgoodness', which will continue to find memorable and entertaining ways to deliver product benefits in a category overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.
Says Barbara Humphries, creative director, The Monkeys: "This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category - a sense of humour. We wanted to have some fun, while still making sure the brand stays top of mind."
Says Angela Burr, marketing director, Parmalat Australia: "For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling - 'Full of Feelgoodness'."
Creative Agency: The Monkeys, Sydney
Producer: Sally Lankshear
Executive Creative Director: Vince Lagana
Chief Creative Officer: Scott Nowell
Creative Director: Barbara Humphries
Content Director: Shannon Duhig
Group Content Director: Ciaran Miller-Stubbs, Kelly Spence
Senior Art Director: Scott Zuliani
Senior Copywriter: Tim Pashen
Head of Production: Thea Carone
Brand Strategy Director: Kit Lansdell
Director: Gary John
Senior Content Manager: Demi Nielsen
Production Company: Photoplay
Executive Producer: Oliver Lawrance
Producer: Bonnie Fay
Post Production: The Editors
Sound Company: Song Zu