Following the signing of commercial TV director Malcolm Green, URSUS thought it would be a good idea to shoot something together. So they did. Working with agency Now and Trigger Buzz, they created 13 besoke idents to be used in and out of the latest series of ITV2's Celebrity Juice.
Malcolm roped in the king of the jungle, Leo himself. Body of a man and head of a lion, it's quite a sight to behold. Normally an exceptionally smart dresser, Leo's having a bit of a struggle with his wardrobe team it seems. The whole situation isn't helped with his "mate" giving some banter on his costumes.
A fresh piece with some dry humour!