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Unstereotype Alliance Film Highlights the Stubborn and Unfair Stereotypes that Still Plague Advertising

The IPG-produced short ‘The Problem is Not Seeing the Problem’ launched on the initiative’s one-year anniversary

Unstereotype Alliance Film Highlights the Stubborn and Unfair Stereotypes that Still Plague Advertising

The Unstereotype Alliance has launched a powerful new short film, ‘The Problem is not Seeing the Problem’, produced by IPG, calling on the industry to act immediately to eliminate stereotypes from their ads. 

The thought-provoking spot was created by MullenLowe London. 

Unveiled on the one-year anniversary of the thought and action platform, the film presents a series of auditions in which people are asked to act in certain ways according to the stereotypes about them. Approaching the issue with a good sense of humour, the short is a stark reminder that the advertising industry has a long way to go to remove these false preconceptions from its output.

The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. 

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Advertiser: The Unstereotype Alliance

Creative Agency

Creative Agency: MullenLowe, London/IPG

Producer: Luke Judlin

Chief Creative Officer: Jose Miguel Sokoloff

Head of Creative: Rob Hare (Design)

Global Creative Director: Alex Okada

Global Account Executive: Safae Bouazza | Global Account Executive

Global Business Lead: Liann Al-Chami (Director)

Chief Operating Officer: Helen Bell

Planning Director: Ayesha Walawalkar (Global)

Director of Integrated Production: Trudy Waldon

Production Company

Production Company: Snapper Films

Executive Producer: Helen Hadfield

Director: Joanna Bailey

Line Producer: Rosie Pike


Edit Company: Speade

Editor: Sam Sneade, Sam Allen (assistant)

Post Production / VFX

Colourist: Seamus O'Kane

2D Lead: James Pratt

Colour Company: The Mill

Colour Producer: Charlie Morris

VFX: The Mill

Production Coordinator: Dan Crozier

Executive Producer: Colin Oaten


Music Supervision: Joe Rice

Composer: KLANG

Music Agency: SixtyFour Music

Song: 'Alliance'


Sound Company: Wave

Sound: Ben Tomlin | Head of Integrated Production