The IPG-produced short ‘The Problem is Not Seeing the Problem’ launched on the initiative’s one-year anniversary
The Unstereotype Alliance has launched a powerful new short film, ‘The Problem is not Seeing the Problem’, produced by IPG, calling on the industry to act immediately to eliminate stereotypes from their ads.
The thought-provoking spot was created by MullenLowe London.
Unveiled on the one-year anniversary of the thought and action platform, the film presents a series of auditions in which people are asked to act in certain ways according to the stereotypes about them. Approaching the issue with a good sense of humour, the short is a stark reminder that the advertising industry has a long way to go to remove these false preconceptions from its output.
The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts.
Advertiser:The Unstereotype Alliance
Creative Agency:MullenLowe, London/IPG
Chief Creative Officer:Jose Miguel Sokoloff
Head of Creative:Rob Hare (Design)
Global Creative Director:Alex Okada
Global Account Executive:Safae Bouazza | Global Account Executive
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