Unloved Sprout Boy Finds Home with BBC Stars In New Christmas Campaign
An unloved sprout, named Sprout Boy, makes friends with a galaxy of BBC stars including Doctor Who, Luther, Mary Berry, Will.i.am and Sherlock in the new Christmas campaign for BBC One.
The campaign, which includes a TV trail, idents and social media activity, was created by RKCR/Y&R.
The animated TV trail, which is narrated by Doctor Who actor Peter Capaldi, follows the story of a sprout, the vegetable everyone loves to hate, and his search to find friendship at Christmas.
Along his way, Sprout Boy meets and tries to befriend a baker, a toymaker and a woodcutter, but they all turn him away.
Eventually, Sprout Boy encounters a friendly gathering of BBC One stars who welcome him into their festive celebrations, and he discovers the true joy of togetherness at Christmas.
The animated BBC One cast includes Doctor Who, Dot Cotton, Graham Norton, Sherlock and Watson, Tess Daly and Claudia Winkleman, Will.i.am, Mary Berry and Luther. The end line is: ‘For Christmas Together: BBC One’.
As well as the main 60 and 40 second trails, Sprout Boy will brand BBC One throughout the festive season.
The main TV trail launches out of The One Show on Tuesday, December 1st and will kick off an amazing season of programming on BBC One.
Kerry Moss, Head of Marketing, BBC One, said: "This year's BBC One Christmas campaign celebrates the channel's ability to bring people together in their millions around programmes they love to share at Christmas. We tell this story through the charming character of Sprout Boy and his search for friendship which he finds with BBC One".
Alison Hoad, Vice Chairman, RKCR/Y&R, said: “BBC One truly is the home of Christmas with more families watching it together than any other channel. Our endearing little Sprout Boy celebrates this sense of togetherness.”
Smith & Foulkes, Directors, Nexus, said: “We were asked to tell a story that encapsulates the spirit and excitement of a contemporary British Christmas, but with a sense of the warm and nostalgic atmosphere that everyone enjoys. The BBC One seasonal idents are probably as close as you can get to a visual representation of the nation’s Christmas, and we certainly felt the weight of that responsibility.”
Animation Company: Nexus
Animator: Dominic Griffiths, Roland Edwards, Aziz Kocanaogullari, Benjamin Tron
Animators: Edward Sherwood, Jean-Guillaume Culot
Designer: Max Kostenko, Gillian Reid, Ben Godfrey, Daniel Burgess
Director: Smith & Foulkes
Modelling: James Hardingham, Matthew Clark
Models: Sophie Loubiere, Juan Carlos Gracia
Producer: Tracey Cooper
Riggers: Dan Lane, Anthony Vincent Lighting & Rendering Darren Rolmanis
Rigging Director: Pete Addington
Storyboard Artist: Gabriel Schucan, Richard Fitzgerald
Texture Artist: Benjamin Lebourgeois, Arkin Esref
Account Manager: Ilona Lunny
Creative Director: Marc Hatfield
Executive Creative Director: Mark Roalfe
Business Director : David Pomfret
Account Director: Fabia Palliser
Producer: Edel Erickson
Creative Agency: RKCR/Y&R
Head of Planning: Emily James
Music and Sound
Artist: London Symphony Orchestra Factory @ Abbey Road Studios
Composer: Alex Baranowski @ Siren
Executive Producer: Sean Atherton @ Siren
Music Production: Sian Rogers @ Siren
Producer: Raluca Anastasiu @ Factory
Sound Design: Anthony Moore & Tom Joyce
Editor: David Slade
Post Production / VFX
3D: Pierre Clenet, Tobin Brett
CG Artist: (Supervisor) Ben Blundell
Colourist: Simone Grattarola @ Time Based Arts
Compositor: Ken Hau, Elliott Kajdan, Alexander Swann, Leslie Belot
Matte Painting: Adam Willis, Callum Strachan, Marco Caradonna, Daniel Burgess
Creative Director: (Exec) Chris O’Reilly
Production Company: Nexus
Production Manager: Fernanda Garcia Lopez
Category: Publications and media , Tv and radio
Genre: Animation , Storytelling , Visual VFX