Tropicana 'Ready To Shine' by Juniper Park
BBDO New York's Canadian sister agency, Juniper Park, has recently launched a new piece of work for Tropicana. The multi-faceted campaign with the theme “Ready to Shine.” The campaign includes a 60-second ad entitled “Good Day” that was first unveiled during the 2013 Grammy Awards. The spot features the song "Good Day Sunshine," performed by Ingrid Michaelson and showcases the upbeat optimism that accompanies starting the day with Tropicana Pure Premium.
Credits
Agency: Juniper Park, Toronto
Client: Tropicana US
Product: Tropicana Pure Premium
Spot Title(s): “Good Day”
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Writer: Terry Drummond
Art Director: Alan Madill
Agency Producer: Janice Bisson
Agency Assist Producer: Wendi Hamilton
VP Group Account Director: Shelly-Ann Scott
Account Supervisor: Ailin Wu
Account Executive: Lindsay Sherry
Production House: Weilands UK
Director: Paul Weiland
Director of Photography: Bojan Bazelli
Production House Exe Producer: Ivana Bohuslavova
Production House Line Producer: Francine Weiner
Dance Choreographer: Michael Rooney
Editing House: Poster Boy
Editor: Griff Henderson
Online: Crush
Audio/Music Company: Pirate Toronto
Audio/Music Producer: Chris Tait
Music Track: “Good Day Sunshine” by The Beatles, Adapted by Pirate Toronto
