Tribal Worldwide Launches Ciencuadras.Com's arrival to Colombia with Hilarious New Campaign

The Colombian start-up that focuses in the business of buying, leasing, and selling real estate, gives a radical turn to the category’s communication with a striking message to announce its wide range of spaces available and its transformed digital platform.

Ciencuadras.com hand in hand with Tribal Worldwide Colombia -one of the divisions of the DDB Group-, created the campaign and the new costumer experience where the concept "Espacios Buscan" (Spaces look for) was born; inspired in how matchmaking works and aiming to find the “better real estate half”. Unlike most real estate applications, in Ciencuadras.com people are not the ones who seek for a perfect space. Instead, those spaces are the ones looking for their better half.

The campaign characterized by its fresh, humorous, daily, and natural tone, focuses on real life and moves away from the traditional communication of the category.

The communication plan includes mass media with a focus on digital media and executions that are impossible to ignore; complemented by a promotion suitable for all audiences with a prize that many have dreamed but never received before: a year of rent completely free, in five spaces distributed by the main cities of the country that look for tailored made tenants.

Paula Botero, Brand & Business Leader at Tribal Worldwide Colombia, comments: "Launching Ciencuadras.com with a holistic strategy where the agency not only created the brand campaign but also played a fundamental role of the product development, the platform itself, and the customer experience, was a challenge that we truly enjoyed. This is the result of a beginning-to-end type of job that we are doing at right now at Tribal since it was reborn this year."

Jorge Valencia, Natalia Diaz, Paula Botero, Andres Saldarriaga