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Hires, Wins & Business

Travelocity Selects Sq1

lbbonline.com, Thu, Feb 06, 2014

Set to be content marketing agency for the travel company

Travelocity Selects Sq1

Sq1, The Conversion Optimization Agency, has been selected by leading travel company, Travelocity, to be its content marketing agency.

“We’re excited to put our expertise in content marketing to work for a client that has been at the vanguard of eCommerce since its inception,” said Judge Graham, President, Sq1.

As part of the content marketing strategy, Sq1 will build out Travelocity’s content hub, providing users with the best online experience during every phase of the conversion funnel while improving organic traffic to travelocity.com. As the leader in conversion optimization, Sq1 will develop and optimize content against measurable KPIs.  

Sq1 will be using enterprise level content marketing tools to facilitate content creation, reporting, measurement, and SEO scorecards.

“Through our process, we measure, track and accurately determine where content should appear as well as developing content which will attract, engage, convert, and nurture Travelocity’s audiences.” Graham concluded. 

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Category: Tourism , Travel