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Creative

Traktor Puts the Truck Before the Horse in Latest Campaign for Nissan

Rattling Stick directors team with TBWA\Chiat\Day to launch the new Nissan TITAN

Traktor Puts the Truck Before the Horse in Latest Campaign for Nissan

TBWA\Chiat\Day recently teamed up with Rattling Stick directing collective Traktor to launch this laugh-out-loud spot for Nissan's new TITAN. 

A stark departure from the competitive and serious tone often used in truck advertising, the brand uses humour to attract more Millennial and Generation X buyers – two key demographics TITAN currently has a higher share of than segment sales leaders. 

“Over the years truck advertising has become very formulaic with stamped metal, rock crushing and chest-beating,” said Jeremy Tucker, vice president, marketing communications and media, Nissan North America. “We are looking to use humour to appeal to a younger demographic for the Nissan brand. ‘No Lazy Horses' allows us the chance to break the mold and reinforce what TITAN has to offer – best-in-class standard horsepower, a class-leading warranty and great value.” 

Creative Agency

Creative Agency: TBWA\Chiat\Day

Category: Automotive , Trucks and Vans

Genre: Comedy