Tracks & Fields Channels the Hell's Angels for Danio Spot

Tracks & Fields were approached by Danio, Danone's newest UK range, for the finishing touch to their new campaign. The campaign centres around the yoghurt's hunger-quashing power, and the debut spot introduces its nemesis, pre-lunch pangs made gremlin-style flesh: hard-riding, Royal Enfield-mounted hell-raiser the Grumbler.

The agency licensed 'No Heaven' by Montreal's genre-straddling DJ Champion. A blend of driving electronica and blues-soaked rock, it turbo-boosted the mischievous Hell's Angel persona, added drive and ensured a masculine edge.