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Creative
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Toys Go to War in FCB Inferno's Latest BMW Campaign

Dark Energy Films, 5 months, 2 weeks ago

Sean Thompson directs BMW spots through Dark Energy

Toys Go to War in FCB Inferno's Latest BMW Campaign

Award winning creative and commercials director Sean Thompson just completed two spots through Dark Energy Films for FCB Inferno, in a new campaign for the BMW 2 Series Gran Tourer. The campaign, targeted at the young family market, aims to boost awareness of the seven seat model.

The spots feature children’s toys, cleverly shot in a way to simulate a child’s imagination whilst simultaneously displaying the benefits of the product features.

The first spot, ‘Robot’, exhibits the car’s optional kick motion activated boot, with a toy robot on a destructive path triggering the car’s sensor and letting the family pet out of the boot. The second spot, ‘Castle’, depicts an army of toys set to battle a reversing car, showcasing the standard feature Rear Park Distance Control. The films run the campaign line ‘Engineered for family life’.


Category: Automotive , Cars

Genre: Digital , Visual VFX