Toyota celebrates superhero dads in latest Camry campaign via Saatchi & Saatchi, Sydney

Toyota Australia has released a new campaign for Toyota Camry via Saatchi & Saatchi Sydney, that will run in cinemas ahead of the highly anticipated Batman vs. Superman film.

The campaign will leverage the excitement of superhero fans in the lead up to the movie with content that is contextually relevant, reminding cinema-goers that Batman & Superman aren't the only heroes in the room. The film (directed by Abe Forsyth, Rabbit), celebrates the superhero-like qualities of Camry dads through the story of a dad and daughter's trip to the beach.

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Says Mike Spirkovski, executive creative director, Saatchi & Saatchi: "We took this opportunity to celebrate our Camry drivers and the little things they do each day that make them superheroes."

Client: Toyota Motor Corporation Australia
Chief Marketing Officer: Brad Cramb
Corporate Manager, Brand Management & Communications: Katie Thompson Manager Passenger & LM Communications: Hayley Walton
Agency: Saatchi & Saatchi Sydney
Executive Creative Director: Mike Spirkovski
Associate Creative Directors: Sam Chappell & Dan O'Connell
Agency Producer: Michael Demosthenous
Managing Partner: Ben Court
Senior Business Manager: Chelsea Lamond
Production Company: RABBIT
Content Australia Director: Abe Forsythe
Producer: Greg Fyson
Editor: Simon Njoo