After a highly competitive pitching process
involving five leading agencies, Torrens University Australia has
appointed challenger agency VCCP Sydney as its new brand strategy
partner and creative agency for 2018.
Acclaimed for its work on
dynamic brands including ING and Compare the Market in the financial
services sector, Anne Da Cunha, chief marketing officer, Laureate
Australia, said VCCP's reputation as a disruptor in the creative
industries was an excellent fit for Torrens University and its
associated colleges and schools.
Says Da Cunha: "Torrens University Australia is an innovative and
energetic player in the Australian higher education industry, focused on
a student-centric approach and delivering 'hands-on learning'
opportunities to maximise our graduates' employment choices. We were
looking to collaborate with an agency with a similar mindset as we
continue to expand our offering and build our brand credentials.
"We
were incredibly impressed with VCCP's' work with ING, Purplebricks and
Compare the Market, as well as their robust methodology and in-depth
understanding of the challenges facing emerging brands in our industry.
"We
also felt there was terrific chemistry between our brands, especially
around the experience of being challengers in our respective fields."
Commenting
on the appointment, Andrew Holt, CEO, VCCP, said the agency is looking
forward to producing a range of advertising and design materials for
Torrens University Australia throughout 2018.
Says Holt: "As a
challenger agency, we love brands that want to challenge their
categories, so we see great synergy with Torrens University Australia,
both culturally and in their desire to create a distinct narrative that
sets Torrens University and its programs clearly apart from others in
what can sometimes be a crowded space.
"We've been impressed
with Torrens University Australia's recent campaigns, particularly with a
focus on employability after graduation, and we look forward to
increasing this momentum by fine-tuning a new brand strategy for the
future."