Tooheys Extra Dry (TED) has launched a new campaign via Host/Havas promoting its refreshed taste.
TED hadn't refreshed the taste of its beer since it
first launched in 1994. And while it may have been known for the 'Clean
Crisp Taste' in the 90s, the truth is it had become a pretty stale
choice.
When the time came to announce that TED had finally refreshed
its taste, TED wanted to use the beer as a symbol of hope. Hope to all
the mates out there who also needed a little refresh.
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