TMW Unlimited wins Winsor & Newton’s digital content creation

ColArt, the leading art materials manufacturer, has appointed TMW to handle digital content creation for its Winsor & Newton brand.

TMW Unlimited won the business after a pitch against the incumbent agency The Big Group.

The agency has been briefed to reinforce product quality for Winsor & Newton’s core lines whilst maintaining equity among its student, hobbyist and professional audiences.

TMW Unlimited will create the next phase in a digital content series for Winsor & Newton, involving video, animation and photography, to bring the brand’s quality credentials to life.

Louise Booth, Digital Marketing Director “I’m delighted to work with TMW Unlimited on this exciting brand campaign. We will be using all our social channels and our website to bring to life the fantastic quality credentials of the Winsor and Newton brand in new and innovative ways.” 

Jamie Coggans, TMW Unlimited’s Associate Creative Director, said: “Winsor & Newton is a superb brand and we look forward to working with the team there to further engage its wide range of fans, from hobbyists to professionals, and put the spotlight on its high quality products.”