'Tis the Season to be Rapping

No Fixed Address has taken Christmas wrapping paper to a new level by creating our very own ‘Rapping Paper.’ Each roll of ‘Rapping Paper’ features a design that mashes up some of our favorite Christmas iconography with hip hop symbols and features lyrics to ‘Wrap Yourself,’ NFA’s holiday tribute to Eminem’s infamous Lose Yourself.

NFA then took it one step further, we placed 10 QR codes throughout the design that will reveal video shoutouts from hip hop legends (utilising the Cameo app) including Flavor Flav, Sir Mix-A-Lot, CeeLo Green and Rob Base, to name a few.

Here is what our President and Co-Founder, Dave Lafond has to say about our ‘Rapping Paper’: “It takes two to make a thing go right, and at NFA we are thankful to have amazing client partners and wanted to come up with the ultimate holiday surprise this year. Our ‘Rapping Paper’ is a true testament to the talent and creativity of the NFA team and this execution showcases the hustle that our clients experience and appreciate from us each and every day.” 

Wrap Yourself was produced by BoomBox Sound. Illustrations for the “Rapping Paper” was done by Courtney Jentzen, a Detroit-based artist.