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Tired of Long, Drawn Out Meetings? Get in 'The Capsule' by Diesel

Publicis Italy creates brilliant solution to the slow, decision-making process of meetings

Tired of Long, Drawn Out Meetings? Get in 'The Capsule' by Diesel

Today, Diesel and Publicis Italy announce the debut of 'The Capsule,' a prototypical new (and purposefully uncomfortable) meeting room designed to keep conference and gathering times to an absolute minimum. The idea - spurred by the statistic that the average office worker spends around 9,000 hours in meetings during his career lifespan, in which 50% of the time is squandered according to The Guardian - was ultimately put into action by Diesel founder Renzo Rosso’s experience and ethos: “The best decisions I’ve ever made were quick”.



Premiering at Milan’s Wired Next Fest on May 25th, the experimental room is made not to promote the norm, but rather, to expedite the decision-making discussions and processes that are so often unnecessarily drawn out during assemblies. Fifteen minutes is the maximum time (there’s a countdown clock); the cramped, unembellished space forces the group to get right to the point. The end result? More freedom; when choices are made quickly, there’s more time to enjoy life. This is an ultimate benefit of working for Diesel - the company continues with its progressive attitude towards an efficient work-life balance. It’s where the mantra 'For Successful Living' was born. 

The Capsule will be built as a set at Wired Next Fest, in which patrons will create video content to be published during the activation. Additionally, Diesel will also invite other entities - through LinkedIn, HR departments, and other companies to suggest creative ways to shorten the office meeting. 

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Client

Advertiser: Diesel

Creative Agency

Creative Agency: Publicis Italy

Copywriter: Enrico Pasquino

Art Director: Giovanni Greco

Producer: Isabella Guazzone

Chief Creative Officer: Cristiana Boccassini

Account Management: Camilla Poli, Giuseppe Esposito

Creative Supervisor: Simone Di Laus

Global Chief Creative Officer: Bruno Bertelli

Client Service Director: Barbara Pusca

Executive Producer: Silvia Cattaneo

Digital Agency

Social Media Manager: Filippo Festuccia

Production Company

Production Company: Bedeschi Film

Executive Producer: Federico Salvi

Director: Tommaso Pitta

Producer: Diana Passoni

Post Production / VFX

Post Production Company: Bedeschi Film

Category: Clothing/fashion , Denim