Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 179

Tiger Beer Creates Air-Ink: The First Ink Made From Air Pollution

Marcel, 1 month ago

The company, in collaboration with MIT-spinoff Graviky Labs and agency Marcel Sydney, has created pens, markers and spray cans all made from polluted air

Tiger Beer Creates Air-Ink: The First Ink Made From Air Pollution

Tiger Beer, in collaboration with MIT-spinoff Graviky Labs and agency Marcel Sydney, has launched Air-Ink; an innovative a range of pens, markers and spray cans made from air pollution.

To create Air-Ink, unique devices were developed to capture soot from vehicles’exhausts. These were fitted to trucks, ferries, chimneys and even cranes around Hong Kong and India. The captured pollutants were then purified and turned into safe, reliable ink for everyday use.Overall, 150 litres of Air-Ink has been produced, approximating to 2500 hours worth of typical diesel car emissions.

A range of Air-Ink products were given to emerging Asian street artists such as Bao Ho,Caratoes, Xeme and Kristopher H, who used them to create spectacular murals and advertising on the streets of Hong Kong.“The streets are not only a great place to drink Tiger, they’re also the place where creativity, ideas and passion are born,” says Mie-Leng Wong, Director of International Brands at Tiger Beer, Heineken Asia Pacific.

“By using our entrepreneurial spirit to repurpose pollution into ink – the lifeblood of creativity – we’re giving creative people the tools to enhance their streets, and empowering inventors like Anirudh to take small but impactful actions against air pollution.”“This was definitely a project of passion,” says Sharma, founder of Graviky and former T35 MIT Innovator Of The Year. “It’s the perfect partnership between technology, art and the streets. It could only be achieved through the collaborative efforts of my team, the artists and a brave brand like Tiger Beer. I’m very proud of what we’ve created.”

“The excitement about where Air-Ink can go – quite literally - tells me that we’re onto something potentially very big here” added David Nobay, Founder of Marcel Sydney.“It was important that the ink itself had to be a high-quality product that artists could use for real street art,” said Scott Huebscher, ECD at Marcel Sydney. “Even the animations in our film were made with Air-Ink.”

The initiative is part of Tiger Beer’s mission to inspire people to ‘uncage the Tiger inside’ to take action for what they are passionate about. Tiger plans to launch more Air-Ink initiatives in other markets across Asia in 2017.Currently, Air-Ink is not commercially available but Tiger is working with Graviky Labs to manufacture more for future projects.

Creative Agency

Producer: Andrew McLean

Creative Agency: Marcel Sydney

Executive Director: Juliet Bishop

Director of Production: Lachlan Milne

Director: Joel Kefali

Music and Sound

Sound Design: Rumble

Song: “Inked"

Creative Director: Justin Hori

Artist: Justin Hori & Alberto Mejia

Production Company

Production Company: Goodoil Films

Genre: PR