This Surfing With Smiles Film Shows that the Ocean is for Everyone
Inspired by one of the subjects this film highlights, Vox Creative call this branded content “A Human Fish”.
It marks the final video in a three-part series that Poland Spring and Vox began running this past spring. Each film tells an authentic story of organisations and people who embody greatness and have made an impact on their communities, all of which are based in Poland Spring’s Northeast region.
The content is complementary to Poland Spring’s overarching 2017 brand campaign, 'Greatness Springs From Here'.
Live now, 'A Human Fish' is running across all of Vox Media’s eight brands, with a focus on SB Nation and Vox.com where they anticipate finding the most engaged audiences.
To go deeper, check out the two videos previously released - The Ultimate Running Machine and Building Beats. In addition to their beautiful, engaging storytelling, these two videos have well-surpassed audience engagement and we anticipate the same for Surfing With Smiles.
"It was Vox Media’s proven track record in creating high quality content with impactful distribution across a trusted suite of editorial brands that brought Poland Spring to us to begin with," says a Vox Media representative.