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Creative

This New Activia Spot Will Encourage You to Be Healthy and Relax

Co-directed by Spy Films Etienne Proulx & Melanie Charbonnea, the soothing spot aims to promote the new Activia 'Pure' range

This New Activia Spot Will Encourage You to Be Healthy and Relax

In this new elegant spot from Activia, to promote their new pure range, a montage of scintillating shots of the yogurt are showcased. A soothing voice-over explains the health benefits of the new product due to its use of 100% natural. The spot was shot by Spy Films directors Etienne Proulx & Melanie Charbonneau. The creative agency behind the spot was Taxi MTL. 

Genre: In-camera effects