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This Lovely Tile Film Will Break Your Heart, Then Put it Back Together

Deutsch teams with Mark Molloy to launch beautiful 'Lost Panda' spot

This Lovely Tile Film Will Break Your Heart, Then Put it Back Together

Bluetooth-enabled tracking device Tile has this week launched its first ever advertising campaign, created by Deutsch and directed by Mark Molloy.

The spot, titled 'Lost Panda,' follows the story of a panda bear who is trying to find his way back home with the help of the Tile community. The new tagline 'Together We Find' hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.

Creative Agency

Senior Business Affairs Manager: Terry Miglin

Music Producer: Chase Butters

Integrated Producer: (Exec) Dan Kaplan, Mariana Perin

Group Strategy Director: Kelsey Hodgkin

Group Account Director: Matt Matzen

Executive Creative Director: Guto Araki

Director of Integrated Production: Vic Palumbo

Creative Director: Eric Manchester, Neal Desai

Copywriter: Jeb Quaid

Chief Creative Officer: Pete Favat

Business Director : Abilino Guillermo

Account Executive: Jessica Ferri

Account Director: Christi Johnson, Mark Thompson

Creative Agency: Deutsch


Producer: Brian Scharwath

Executive Producer: Marlo Baird

Editor: Stewart Reeves

Edit Company: Work Editorial

Edit Assistant: Keith Hamm, Josh Sasson

Post Production / VFX

VFX Supervisor: Colin Renshaw

Producer: Jess Calvert

Post Production House: ALT VFX, Inc.

Executive Producer: Chris Fieldhouse

Colour Producer: Alexandra Lubrano

Colourist: Tom Poole

Colour Company : CO3

2D Lead: Mathew Chance

Production Company

Production Company: Smuggler, Inc.

Line Producer: Gustav Geldenhuys

Founder: Patrick Milling Smith, Brian Carmody

Executive Producer: Shannon Jones

Director: Mark Molloy

Category: Home , Security

Genre: Storytelling , Visual VFX