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This Lovely Tile Film Will Break Your Heart, Then Put it Back Together

Deutsch teams with Mark Molloy to launch beautiful 'Lost Panda' spot

This Lovely Tile Film Will Break Your Heart, Then Put it Back Together

Bluetooth-enabled tracking device Tile has this week launched its first ever advertising campaign, created by Deutsch and directed by Mark Molloy.

The spot, titled 'Lost Panda,' follows the story of a panda bear who is trying to find his way back home with the help of the Tile community. The new tagline 'Together We Find' hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.

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Creative Agency

Creative Agency: Deutsch

Copywriter: Jeb Quaid

Executive Creative Director: Guto Araki

Chief Creative Officer: Pete Favat

Group Account Director: Matt Matzen

Account Executive: Jessica Ferri

Senior Business Affairs Manager: Terry Miglin

Music Producer: Chase Butters

Group Strategy Director: Kelsey Hodgkin

Integrated Producer: (Exec) Dan Kaplan, Mariana Perin

Director of Integrated Production: Vic Palumbo

Production Company

Production Company: Smuggler, Inc.

Executive Producer: Shannon Jones

Director: Mark Molloy

Line Producer: Gustav Geldenhuys

Founder: Patrick Milling Smith, Brian Carmody


Edit Company: Work Editorial

Editor: Stewart Reeves

Edit Assistant: Keith Hamm, Josh Sasson

Producer: Brian Scharwath

Executive Producer: Marlo Baird

Post Production / VFX

Post Production Company: ALT VFX, Inc.

Colourist: Tom Poole

VFX Supervisor: Colin Renshaw

Producer: Jess Calvert

2D Lead: Mathew Chance

Colour Producer: Alexandra Lubrano

Executive Producer: Chris Fieldhouse

Category: Home , Security

Genre: Storytelling , Visual VFX