senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse

18/09/2018
Advertising Agency
Santiago, Chile
105
Share
Y&R Santiago and Movistar urge drivers not to use their phone while driving
Traffic accidents caused by the use of cell phones during the driving have increased in Chile.

The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by ‘distracted driving’ have risen by 93.2% in the last six years.

To tackle this shocking statistic, telecommunications brand Movistar, in collaboration with with Carabineros de Chile (police), Conaset and its agency Y&R Santiago have launched a PSA that tells a moving love story in reverse.

Check it out below. 
Credits
Brand
Agency / Creative
Production
Credits
Brand
Agency / Creative
Production
Work from VML Chile
STEAL ARTOIS
STELLA ARTOIS
19/01/2024
85
0
Tiny Products
ABinBev
06/04/2023
63
0
Videocase
Café Caribe
09/09/2022
11
0
ALL THEIR WORK