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Creative

This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse

Y&R Santiago and Movistar urge drivers not to use their phone while driving

This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse

Traffic accidents caused by the use of cell phones during the driving have increased in Chile.

The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by ‘distracted driving’ have risen by 93.2% in the last six years.

To tackle this shocking statistic, telecommunications brand Movistar, in collaboration with with Carabineros de Chile (police), Conaset and its agency Y&R Santiago have launched a PSA that tells a moving love story in reverse.

Check it out below. 
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Client

Brand: Movistar

Creative Agency

Creative Agency: Y&R SCL

Copywriter: José Ignacio Véliz, Alí Hernandez

Art Director: Marco Ortega, Alfonso Larsen, Joaquín Toro

Executive Creative Director: Francisco Cavada, Álvaro Becker

Account Director: Daniela Dalencon, Clemente Pinto

Creative Director: Seba Vildósola, Raimundo Undurraga

Digital Executive Director: Andrés Díaz

Production Company

Production Company: Cinemágica

Executive Producer: Josefina Abud

Director: Diego Nuñez Irigoyen

Category: It, phones, Av and computers , Network

Genre: People , Scenic , Storytelling