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Creative
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This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems

BETC Paris, 8 months, 2 weeks ago

BETC Paris launches new campaign shedding the religious newspaper in a different light

This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems

La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper - something you'd imagine would come with a lot of prejudice.

With this new campaign, created by BETC Paris and directed by Blacktool through RITA, La Croix wants to let people know that the content of the newspaper might not be exactly what it seems.



Creative Agency

Creative Director: Damien Bellon

Copywriter: Clara Lafuente

Art Director: Nicolas Prado

Executive Creative Director: Stéphane Xiberras

Planner: Alexandre Ben-Soussan

Managing Director: Catherine Emprin, Baptiste Lerousseau

Creative Agency: BETC Paris

Music and Sound

Sound Design: Labo/LGM

Post Production / VFX

Post Production House: RITA/ LEILA GESLAIN

Production Company

Director: Blacktool

Producer: Elodie Andurand

Production Company: RITA

Production Manager: Jean Davi

Category: Publications and media , Tv and radio