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Editors' Choice
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There’s a Good Chance You’ll Recognise the Kitties in this Supermarket Ad, 3 months, 2 weeks ago

Editors' Choice: Jung von Matt clones feline memes in brilliant spot for Netto

There’s a Good Chance You’ll Recognise the Kitties in this Supermarket Ad

Jung von Matt has launched a feline-filled spot for German supermarket Netto.

Continuing its strong form for supermarket brands - the agency was behind the John Lewis-beating Christmas spot for Netto parent company Edeka - ‘Netto-Katzen’ has already racked up more than 5 million views in just over a week. 

The spot is set in a beautifully intricate, miniature model of a Netto store and features Keyboard Cat working the checkout, a gawking surprised kitty and various other felines made famous via memes. 

The spot was directed by Iconoclast’s Brian Lee Hughes, who dons a cat suit in the making of video. 


Brand: Netto

Advertiser: Edeka

Creative Agency

Creative Director: Andreas Hilbig

Copywriter: Agathe Rzymkowski

Art Director: Valentin Tillian

Executive Creative Director: Doerte Spengler-Ahrens

Producer: Dennis Wendt

Creative Agency: Jung von Matt

Project Manager: (Sr) Julia Matczak

Client Servicing: Natalie Martens

Music and Sound

Music Production: Not a Machine

Post Production / VFX

Post Production House: Lug & Trug

Production Company

Line Producer: Tim Augustin

Executive Producer: Swantje Rummel

DOP: Jallo Faber

Director: Brian Lee Hughes

Production Designer: Ruta Kiskyte

Production Company: Iconoclast

Production Service

Production Service Company: The Magic, Vilnius

Category: Retail and restaurants , Supermarkets

Genre: Comedy , In-camera effects , Visual VFX