The World Dances For J.Views in #WeMove Music Video

Grammy-nominated electronic dance artist J.Views launches the music video for his track ‘We Moved (feat. Benja Lyman)’. J.Views has been described by Billboard as a lustrous New York-based producer who creates intimate spaces in sound that are tucked into detailed layers of dazzling synthesizers. Having always been a fan, Great Guns’ Director Tal Zagreba, approached J.Views with the idea to collaborate on the film. #WeMove connects dancers across the world who accumulate their positive energy to destroy J.Views’ physical manifestation of fear. Slowly but surely, as the power of dance unites the world, J.Views begins to channel the energy to break free from the monster’s grip. 

“The idea was to explore the connection and solidarity between real people from all over the world. We wanted to show how every one of us affects their surroundings and influences society on a much bigger scale than we could ever imagine,” explains director, Tal Zagreba.

In order to bring all of the dancers together and create a truly global feel, Tal and J.Views reached out to musician’s fanbase around the world asking them to send in footage of themselves dancing which was then integrated into the edit. With careful instruction from Tal as to how it should be filmed, the footage was assembled to create a cohesive dance sequence that connected all of the dancers with the footage of J.Views himself.

With the choreography carefully intertwined, Tal and J.Views brought on animation director Niv Shpigel to design the animation that would add the final interconnecting touches. The energy created by the dancers is visualised in several ephemeral forms, from fluid light trails to sparkling jets and dreamy auras.

Tal adds: “We didn’t want it to be a ‘VFX Video’ that might feel artificial because the most important value for us was keeping it real, and to preserve the authenticity of the footage. We are all very proud of the result but, more than that, we are proud to share this globe with so many awesome, fearless dancers.”

J.Views has previously worked on projects that integrated his fan base into the creative process, seeing him win a Silver Cannes Lion in June 2015 for The DNA Project. The DNA Project was a website presenting the step-by-step making of J.Views’ ‘401 days’ album in real-time. The concept was originally presented as a crowdfunding campaign on Kickstarter. Jonathan Dagan (J.Views) had a vision to create a multi-layered player for his next album, allowing listeners to access the origins and creative processes behind every song.