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Radar

The Work That Made Me: Juliette Desmarescaux

lbbonline.com, Wed, Nov 20, 2019

The executive producer at Grand Bazar can’t get over the craft of ‘90s Levi’s ads and says she’s learned more from people than from creative projects

The Work That Made Me: Juliette Desmarescaux

Juliette Desmarescaux and Gaetan Le Goff launched their new production house Grand Bazaar in March this year. Both met at Carnibird where for several years working together they worked on celebrated films for Total, Intermarché, Ikea, Axa and Nike.

Juliette started her career as a journalist, working on the French TV show about the world of advertising - Culture Pub. She later became a producer via TV production before moving into commercials. She’s produced for many renowned foreign directors including Dougal Wilson or Fredrik Bond and has developed great French talents like Katia Lewkowicz, who she’s worked with for over ten years.

Get to know Juliette better and tuck into the work that made her.


The ad from my childhood that stays with me…

Levi's ads from the '90s.

The film in the laundromat, of course, but also Hothouse directed by Gondry, and the one in the taxi with the transvestite. Beautiful, epic, sexy, subversive and engaged films.
I also loved Jonathan Glazer's Levi's Odyssey ad. A powerful film and an early unrivalled direction. 




The work that made me want to get into the industry…

8 1/2 by Fellini. And I had a great professor at university who turned me on to advertising.



The creative work that I keep revisiting…

'Paroles' by Jacques Prevert. 


My first professional project…

A 4x3 poster for a shopping street in Lille. It was so awful, the poor shops... 


The piece of work that made me so angry that I vowed to never make anything like *that*…

Certain perfume ads have that effect on me. The ones where they try too hard to be “beautiful” or “sooo cool”- in the long run they end up being conformist, even ugly sometimes.


The piece of work that still makes me jealous…

Harvey Nichols ‘Walk of Shame’, directed by James Rouse, ‘Channel 4’ by Dougal Wilson, Skrillex's video ‘Still in the Cage’ by Jodeb.
And the work a French production company did on Ubisoft’s ‘Baptism’.




The creative project that changed my career…

To be honest, it’s the encounters I’ve had, the people I’ve met and worked with who’ve had the most impact on my career.


The work that I’m proudest of…

‘L'amour, l'amour’ for Intermarché, directed by Katia Lewkowicz, which marks the beginning of a beautiful advertising saga.



I was involved in this and it makes me cringe…

I have that special ability to forget bad experiences. And I’m very grateful for that..


The recent project I was involved in that excited me the most…

The latest film we worked on for Orange, ‘Being Human’ was wonderful to work on, through most of my projects excite me.  I’ve got a project in the works now that I’m particularly excited about, but it's too early to talk about yet. 

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