The TEAM Companies to Launch AI Assistant for Talent and Production Business Affairs

The TEAM Companies, a payroll, business affairs and technology provider for the advertising and entertainment industries, today announced its plans to launch KAT, an AI platform designed to transform the industry and outcomes for clients.

KAT, which stands for Knowledge @ TEAM, will be fed with resources from TEAM’s extensive knowledge library, and will be trained and used by its most senior experts to ensure that ‘she’ is put on the right learning path.

“Clients trust our expertise, and our role is to navigate through an evolving and highly complex industry to deliver the most effective and efficient service for them. By innovating through technology, particularly AI, we believe TEAM will transform the industry,” said The TEAM Companies COO and CRO Greg Smith.

TTC has established itself as a knowledge-driven organisation by investing in subject matter experts who have deep industry experience, insight and the ability to interpret and communicate the nuances of union agreements and labour laws – there are thousands of rules to consider – to support the business behind the conception, production, and distribution of projects ranging from broadcast television commercials and fashion photography to music recordings and global concert tours.

“The advertising and entertainment industries have experienced unprecedented change and an enormous increase in the amount of options for producing and consuming content. These changes have increased the complexity of engaging talent correctly in the process of creating content and require a significant amount of knowledge-based support,” said The TEAM Companies CEO Justin Kramer.

By harnessing the collective experience of TTC’s subject matter experts and the massive amount of knowledge documents, the company will deliver a powerful platform that continues to learn and grow. As KAT matures, she will become the key assistant and knowledge resource to team members.

“KAT will be available 24/7, constantly learning and developing into the ultimate knowledge tool,” added Smith.

TTC will work with Equals 3, a technology firm specialising in AI applications to develop KAT. Equals 3 has seen significant success with its platform, Lucy, which provides AI-powered enterprise knowledge management for Fortune 1000 marketers and advertising/media agencies that struggle to navigate and manage vast sums of structured and unstructured marketing data.

“With Equals 3, we have seen proven success in the marketing knowledge space. Their ability to leverage AI and smart people will ensure a successful outcome at TEAM,” said Smith.

It is expected that KAT will be in place before the end of the year.