The Surreal Side of South Australia from KWP!

Forget stubbies and barbies, the latest tourism campaign for hotspot Adelaide reveals a more surreal and cultural side to the South Australian city. An astronaut falls to earth to drink in the weird and wonderful sights, from waxed moustaches to BMX-ers and street art. The spot, which has a definite music video vibe, also stars singer Emma Louise.

The campaign from KWP! Advertising is the third in a series of ads for the South Australian Tourism Commission. Kangaroo Island, Let Yourself Go and Barossa, Be Consumed, which present an equally quirky and abstract perspective on Australian vacations.