The 'Spokeslistener' Tunes In with Latest DISH Campaign from Camp + King

DISH’s “Tuned In To You” promise kicked off with a new multi-million dollar campaign – “The Spokeslistener” – that challenges the traditional spokesperson convention commonly used in television advertisements. DISH, with creative agency Camp + King, launched a series of television, radio and digital advertisements that illustrate the common frustrations experienced by pay-TV customers and the solutions offered by DISH.

“A spokesman talks at you, while a Spokeslistener listens to and communicates with you,” said Jay Roth, DISH senior vice president and chief marketing officer. “It’s a demonstration of our commitment to acknowledge common customer frustrations, and then take the appropriate action to provide meaningful solutions.”

DISH’s Spokeslistener spots are airing on ABC, NBC, CBS and Fox in more than 150 markets nationwide.