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Creative

The Source Gives a Sneak Peek into New Stores Using Virtual Reality

Juniper Park\TBWA worked in collaboration with Occupy VR to bring the 360 store video experience to life

The Source Gives a Sneak Peek into New Stores Using Virtual Reality

The Source is the destination for those who value technology. It has top-tier brands, an endless range of tech and mobile products, and has the largest store footprint of any other consumer electronics retailer in Canada. With this in mind, it’s no surprise that the retail environment is an important one for The Source.

Retail transformation is at the core of the brand and The Source has been working to evolve, improve and renovate their retail locations. By the end of this year they will have updated more than 200 locations.

This means temporarily closing certain locations for renovations. So how might The Source use its most valuable asset (top brand tech) to keep customers engaged, even throughout store renovation closures? Utilising Samsung VR Gear.

The Source will offer passersby a virtual tour of the new store with a specially designed headset installation. Viewers will be immersed in a 360 degree video of the newly renovated store by the lovable and helpful store employee, Kyle. Juniper Park\TBWA worked in collaboration with Occupy VR to bring the 360 store video experience to life while Mosaic designed the installation of the Samsung VR Gear affixed to the hoarding board. Even though the physical store may be inaccessible during renovations, viewers can still experience the big store changes to come.

The activation is being installed in select malls across the country with Southgate Shopping Center in Edmonton being one of the first and Square One in Mississauga coming up in June.

Creative Agency

Producer: Christine Tsao

Planning Director: Yeda Beraldo

Creative Agency: Juniper Park\TBWA

Copywriter: Emily Ferraro

Chief Strategy Officer: Mark Tomblin

Chief Creative Officer: Alan Madill. Terry Drummond, Barry Quinn

CEO: Jill Nykoliation

Art Director: Mat Cruz

Account Executive: Amy Liu

Account Director: Jessica DeSantis

Category: Retail and restaurants , Retail stores

Genre: VR