The Source Gives a Sneak Peek into New Stores Using Virtual Reality
The Source is the destination for those who value technology. It has top-tier brands, an endless range of tech and mobile products, and has the largest store footprint of any other consumer electronics retailer in Canada. With this in mind, it’s no surprise that the retail environment is an important one for The Source.
Retail transformation is at the core of the brand and The Source has been working to evolve, improve and renovate their retail locations. By the end of this year they will have updated more than 200 locations.
This means temporarily closing certain locations for renovations. So how might The Source use its most valuable asset (top brand tech) to keep customers engaged, even throughout store renovation closures? Utilising Samsung VR Gear.
The Source will offer passersby a virtual tour of the new store with a specially designed headset installation. Viewers will be immersed in a 360 degree video of the newly renovated store by the lovable and helpful store employee, Kyle. Juniper Park\TBWA worked in collaboration with Occupy VR to bring the 360 store video experience to life while Mosaic designed the installation of the Samsung VR Gear affixed to the hoarding board. Even though the physical store may be inaccessible during renovations, viewers can still experience the big store changes to come.
The activation is being installed in select malls across the country with Southgate Shopping Center in Edmonton being one of the first and Square One in Mississauga coming up in June.
Creative Agency: Juniper Park\TBWA
Copywriter: Emily Ferraro
Art Director: Mat Cruz
Producer: Christine Tsao
Chief Creative Officer: Alan Madill. Terry Drummond, Barry Quinn
CEO: Jill Nykoliation
Account Executive: Amy Liu
Chief Strategy Officer: Mark Tomblin
Planning Director: Yeda Beraldo
Account Director: Jessica DeSantis
Category: Retail and restaurants , Retail stores