The New Blank Appoints Erin Serletic as Executive Director Of Client Partnerships

The New Blank has welcomed Erin Serletic who joins the design and production studio as executive director of client partnerships. Erin brings industry acumen and a true passion for creative process to her business development and client management role.

“We’ve been big fans of each other for so long that joining forces feels very natural,” relays Erin. “They are as wonderful as they are talented. Fun is how The New Blank defines each collaboration, even as they are incredibly serious about what they do. Holistic in approach and thoughtful in process - it’s a rare combination, which clients value as do I.”

“We’ve long admired what Erin has brought to each role and company, and have informally sought her astute advice over the years,” says The New Blank co-founder Sevrin Daniels. “For everyone, this is a connection point and collaboration made official at the perfect moment. We are excited to have her as our voice and ongoing presence in the national market.”

In addition to The New Blank, Erin also heads up business development at Dark Burn, which specialises in game trailers. Her previous experience includes successful tenures at leading design and branding firms including Capacity and Trollbäck+Company.