'The Investigation’ Captures The Attention of Kohler India and China

Leo Burnett Malaysia was awarded the Kohler India account over other international agencies in July 2017 and was commissioned to promote Kohler faucets with state-of-the art PVD (physical vapour deposition) finishes.  The storyboard was shared internally within the Kohler marketing team and Kohler China was swept away by the storyline and decided to adapt the same TVC to promote their Exquisite Collection in China. 

“This has been an exciting and tremendous opportunity for Leo Burnett Malaysia knowing that our idea has impressed both the India and China clients. We are honoured and appreciate the confidence placed in us by Kohler to deliver the best we can and we look forward to telling more great stories with them” stated Iska Hashim, Group Creative Director of Leo Burnett Malaysia.  

The creative idea which attracted the China team showcased a video of a crime scene on screen where detectives are frantically trying to figure out what was stolen by a burglar, following a break-in into the mayor’s house. After investigation, it is discovered that a faucet with the new PVD finish was stolen from the bathroom. 

The closing scene for the India Kohler TVC shows a woman burglar fixing the PVD faucet into her own gallery collection of Kohler’s faucets with PVD finishes in all four colours; Rose Gold, French Gold, Brushed Nickel and Brushed Bronze.   China Kohler in turn decided to change the closing scene by showcasing Kohler’s faucet being placed in the bathroom with Kohler’s Exquisite Collection. 

As part of the campaign, Kohler India’s TVCs was showcased on their Facebook and YouTube channel, garnering more than 2.5million views. Kohler China’s TVC was posted on WeChat and a microsite that featured a lucky draw enticing visitors with an opportunity to win prizes upon solving the case of the missing faucet. 

Kohler India and China expressed their appreciation towards the excellent work, creativity and effort that Leo Burnett has displayed. Peter Oesch, Director Marketing Communication, K&B, Kohler company said, “The TVC which involved a production crew from 15 nationalities including, South Africa, Malaysia and Thailand depicts the global touch as it showcases the international expertise collaborating towards an intriguing piece. I always believe when different cultures come together, it brings out the best because you get various international insights and perspectives that gives birth to fresh new ideas that lead to the finest results.” 

“This is a truly international project for us and it embodies Leo Burnett’s “HumanKind” philosophy in understanding people from different walks of life in order to create meaningful work that will influence and change behaviour. These wins reinforce our belief that Leo Burnett’s philosophy relates well in engaging people, and we are pleased to have established our strength in producing creative work that can impact different markets across the globe”, concluded Iska.