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Hires, Wins & Business

The Integer Group Expands Digitail Practice to Australia

Leading commerce agency launches ecommerce consultancy in Sydney as Amazon enters Australian market

The Integer Group Expands Digitail Practice to Australia

The Integer Group, one of Omnicom Group’s leading global commerce agencies, announced the expansion of its Digitail practice to Australia. Digitail is a suite of commerce marketing and findability solutions rooted in a deep understanding of the retailer environment, how shoppers shop online, and the role eRetailers play along the shopper journey.

Launched in 2008, Integer’s Digitail helps clients establish strategies and go-to-market plans to win in a complex ecosystem and to scale to meet the needs of the full channel. Headquartered in Denver, Colorado with significant regional hubs in Hamburg, Germany, Sao Paulo, Brazil, and now Sydney, Australia to service clients worldwide, Digitail represents over 110 brands in 27 languages and produces more than 18,000 ecommerce assets per year for eRetailers globally. The practice’s core capabilities help clients win search, the “Buy Box” and share of mind and wallet by being operationally ready, developing pages for the digital shelf, and using media and merchandising techniques that drive conversion and sales both online and in-store. As a result, Integer has been recognised as one of very few Amazon “Trusted Creative Partners.”

“Amazon’s launch in Australia brings change for both commerce and culture,” said Morgan McAlenney, Digitail Executive Vice President and Global Operation Lead for The Integer Group. “Integer’s Digitail offering helps clients turn Shoppers into Buyers on Amazon and beyond. We are set up to help brands and retailers globally find success on platforms including Amazon as well as Walmart.com, Tesco, GPA, Carrefour and many more; so we’ve launched an ecommerce consultancy in Australia under the branded header of Digitail, leveraging our global skills, expertise and deep understanding of the Amazon ecosystem.”

With Amazon entering the Australian market, The Integer Group recognised the well-timed opportunity to expand its Digitail offering in the region. Wylie Fowler, General Manager of Integer Sydney (part of the TBWA Group Australia), appointed to lead Australia’s Digitail launch, outlines the opportunity for brands: “The disruption Amazon represents could be seen as either a threat or an opportunity for local brands and retailers. We see it very much as an opportunity. By tapping into Digitail’s global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market.”

“Ecommerce is a sophisticated, data-rich discipline, laser-focused on the customer experience,” noted Mike Sweeney, CEO of The Integer Group. “It’s more than online shopping, so we continuously innovate and re-think content, media spend, digital and programmatic, customer service, as well as our relationships with retailers. There is a difference between selling on an eRetailer and being successful when it comes to eRetailers such as Amazon – Integer’s Digitail offers the solutions and expertise to deliver both.”

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