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Creative

The Independent Unveils Elegant Redesign

lbbonline.com, Thu, Nov 07, 2013

‘Classic with a twist’ evolution of design fuses innovation with heritage to create sophisticated new look

The Independent Unveils Elegant Redesign

The Independent has today unveiled a classic new design (larger image at the bottom of the page) intended to revive the spirit of its founders, giving the paper a timeless look that will emphasise its trademark powerful news coverage and intelligent commentary, while differentiating the paper from sister paper i.
 

With a black masthead running vertically and fresh fonts, the new-look Independent has stripped back the colour to reveal a clean, fresh and elegant look.

 
The redesign will play to The Independent’s historic strengths, including high-impact stories on the front pages, and featuring more of the big and bold colour hero imagery for which the paper has been famed. The redesign will continue to highlight the paper’s international perspective alongside in-depth, intellectual commentary and insightful analysis that champions its Enlightenment values.

 
The new-look Independent will feature a high story count with plenty of bite-sized articles alongside longer reads that add value for the reader by complementing the content they read online. The Voices, home of some of the best commentary and analysis in Britain, will include additional names and be integrated throughout the paper, with editorials published on page 2, the peerless Dave Brown now featuring on page 3, and new full-page columns on pages 11 and 19.

 
The redesign will also introduce a fresh section, ‘Section 2’, which will feature an exciting collection of smart and incisive generalist and specialist features in addition to the Arts coverage.
 

Obituaries, Business and Sports pages will remain in their current positions but will incorporate the new design and style.
 

The Independent on Saturday will also get a design makeover featuring the newmasthead, imagery and black and white print alongside its weekly counterpart, but retaining its established and successful content layout.

 
Amol Rajan, editor of The Independent, said: “I am extremely proud to unveil the redesigned Independent. We wanted to go back to the future and embrace the maxim of our first editor Andreas Whittam Smith to develop a design that is ‘classic, with a twist’. The new-look paper highlights our best elements; it is true to our heritage, but also radical and innovative – as The Independent has always been – and also incorporates a strong dose of mischief!”

 


 

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