The MEA jury day at this year’s Immortal Awards wrapped up last week, with six projects receiving Finalist status and qualifying for the global round of judging.
Hosted in partnership with BIG KAHUNA FILMS, it is the first time ever that the MEA jury day has been hosted in person. The day saw 17 shortlisted projects compete for a place in the final round of judging.
Following a day of tough and inspiring debate, the jury deemed six projects were good enough to represent Middle East and African advertising on the global stage, joining the seven Finalists from Europe in the next round.
The Immortal Awards 2022 MEA Finalists are:
AnNahar Newspaper - The Elections Edition (submitted by Impact BBDO)
BMW - Museum of Sound (submitted by Serviceplan Middle East)
Carling Black Label - Bride Armour (submitted by Darling Films)
Children of Female Prisoners' Association - Breakchains With Blockchain (submitted by Horizon FCB Dubai)
Dettol - Social Distancing Prayer Mat (submitted by Impact BBDO)
IKEA - Time to Redecorate (submitted by Leo Burnett Saudi Arabia)
The six projects will join the Finalists from the remaining regional jury sessions - North America, LATAM and APAC - alongside the seven European Finalists at the global round of judging on Thursday 1st December, where jurors will decide which projects will receive either Commendation status or an Immortal Award.
Those on this year’s MEA jury were: Ali Rez (chief creative officer MENAP, Impact BBDO), Eddy Rizk (founder & chief executive officer, BIG KAHUNA FILMS), Kalpesh Patankar (chief creative officer, Leo Burnett Dubai), Khaled AlShehhi (executive director of marketing and communication, The UAE Government Media Office), Leila Katrib (executive creative director, VMLY&R COMMERCE Dubai), Maya Toufic Sfeir (associate creative director, DDB Dubai), Peter Khoury (chief creative officer, TBWA\Hunt Lascaris), Sandy McIntosh (executive creative director, M&C Saatchi UAE) and Tahaab Rais (chief strategy officer ME&T, Publicis Groupe).
The rest of the work that made it to the Immortal Awards 2022 MEA Shortlist included:
Brand - Project (Entrant Company)
Coca-Cola - Beatcan (FCB Joburg)
Colgate - NuGen (VMLY&R South Africa)
Corona - Corona Free Surfer (NET#WORK BBDO)
Dubai Science Park - Hostages of Depression (Serviceplan Middle East)
International Committee of the Red Cross - React for Real (Wunderman Thompson MEA)
Ithra - Social Media Vs. You (Leo Burnett Saudi Arabia)
Jeep - The Call of Adventure (Publicis Dubai)
Mami Wata - Luck Is Alive (Giant Films)
Nissan - Made With Your Playlist (TBWA Hunt Lascaris Johannesburg)
Nissan - Shwii by Nissan (TBWA Hunt Lascaris Johannesburg)
Vodacom - Anti-Hijack Ads (VMLY&R South Africa)