The Future of Television is Reborn in New Virgin Media Ireland Spot

Virgin Media Ireland has launched its slick new campaign directed by Brian Williams for its rebranded platform and new service. 

 

Aptly named Virgin: Rebirth, the new advertising campaign, devised by creative agency Rothco, acknowledges how the way people consume television has changed dramatically. The eerie technological graveyard full of dying TV sets shows us that the era of regular TV has ended, as a red cable leads us to the future: the pulsing globe of the video-on-demand services delivered via broadband.