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The Future of Electric Driving in the First Audi Escape Room: the E-Tron Room

DDB Spain created the most technologically advanced escape room in history for Audi

The Future of Electric Driving in the First Audi Escape Room: the E-Tron Room

Audi is presenting its e-tron technology to the public using an innovative format. The e-tron room is a unique experience in which those in attendance will be able to discover the present and future of electric driving by way of entertaining test drives and challenges starring Audi technology and Audi’s current and future e-tron models. The first Audi escape room will be opening its doors admission-free in Barcelona on October 7th and in Madrid on November 9th.

Audi has created the e-tron room so that participants can get to know e-tron technology whilst experiencing the changeover to electric driving that the automotive sector is currently undergoing. With a new format, Audi proposes an adventure that takes place in the office of a doctor who has disappeared. The mission consists of finding out what he was researching and, above all, discovering where he is to be found now. But Audi technology is the real star: robotic arms, holograms, interactive projection mapping, mechanical facilities, and dozens of challenges intertwine in a never-before-seen experience in an escape room.

Audi’s Marketing Director, Caíta Montserrat, explains how the e-tron room is going to work: "For almost an hour, the participants travel into the future, where they will have to use their logic to solve the different puzzles and work their way through a number of test drives, all with cutting-edge technology, which will be the only way of beating the challenge and being able to 'escape.' We think this is a fun way for the public to get to know the future of electric cars. A future which will become a reality next year with the Audi e-tron quattro, which will be equipped with cutting-edge,  100% electrically-powered technology, assuring driving distances of more than 500 kilometres. With the launching of this model in 2018, we will become one of the leading electrically-powered brands.”

The e-tron room will be open in Barcelona (No. 14 Passatge d’Utset Street) October 7th – 26th. Hours: 12:00 p.m. to 10:00 p.m., Monday – Sunday. And after closing in Barcelona, the e-tron room will be opening its doors in Madrid (No. 20 Palos de la Frontera Street) November 9th – 30th. For reservations, participants can register at, where sessions will progressively be opened week to week. Group participation is key and the sessions will be held in groups of 3-5 individuals. The web also provides test drives readying users for the experience awaiting them in the e-tron room. Those who manage to figure them out will unlock hidden seats.

Audi already has two e-tron versions in its range providing electric mobility for daily driving thanks to its plug-in hybrid drive system: the Audi A3 Sportback e-tron and the Audi Q7 e-tron. And with the Audi e-tron Quattro concept and Audi e-tron Sportback concept prototypes, from which production-line versions will be taken and which will be added to the e-tron range in 2018 and 2019 respectively, the four-ring brand name is providing a glance into the future as to how its e-tron models will be evolving and a peek preview of the future of electric mobility. Equipped with three electric engines, one on the front axle and two on the rear, these two SUVs have a four-wheel drive system that can reach up to 370 kW (503 HP) and they are capable of travelling more than 500 kilometres on one single charge of their batteries.

Genre: Creative technology , Experiential