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The Essential List

The Essential List: Jesús Lada

Havas Spain’s chief creative officer has a special place in his heart for the Asturias countryside, Frank Miller and basically all food

The Essential List: Jesús Lada

Born in Oviedo in northwest Spain, Jesús Lada first learnt his trade at the Miami Ad School, but also studied in Minneapolis and London. His globe-spanning career has seen him contribute to the creative might of agencies in New York, Amsterdam and Hamburg before returning to his home country in 2007.

He’s been part of creating dozens of campaigns you’ll definitely remember, including the effortlessly charming ‘Justino’ for the 2016 Spanish Christmas Lottery, adding significantly to his already groaning (we imagine) award shelf.

Last March he joined Havas Spain as Chief Creative Officer, managing both Madrid and Barcelona offices. We couldn’t resist finding out a bit more about him.


Travel

o Place of birth: Oviedo (Spain)

o Hometown: Madrid

o Staycation: Do nothing back at home, in Asturias. Great view 

o Vacation: Ribadesella

o Place of work: Havas Spain

o Place of workout: Havas Spain

o Mode of transport: Car (and yes, those are my hands) 


o Miscellaneous Travel Essential: iPad and Headphones. Please Jesus don´t forget them. Ever


Culture

o Artist: Frank Miller

o Musician: Hard to choose one. My favourite song could be James ‘Getting away With It’

o Commercials director: Dougal Wilson

o Film director: Tarantino

o Film: Pacific Rim. Why not?

o Series: The Wire

o Commercial: Many. Maybe Nike´s ‘Write the Future’, it’s just so entertaining

o Music Video: DJ Shadow - ‘Nobody Speak’

o Book: The Killing Joke


o Newspaper (off or online): el mundo

o Magazine: Panenka and Libero


Food and Drink

o Restaurant: Etxebarri, Sacha, PuntoMX, La Huertona, El Capricho, Casa Gerardo, El Corral del Indianu, GueyuMar, and I could keep going… I do LOVE to eat

o Cheap bite: Sandwich Mixto (Grilled cheese and ham)

o Working lunch: Tacos at La Tomata

o Dish: Fabada

o Snack: Beer

o Guilty Pleasure: Any pasta dish

o Bar: Toni 2

o Tipple: Gin & tonic

o Soft Tipple: Beer

o Miscellaneous food: Arroz a la cubana (white rice with fried eggs and tomato sauce)

o Miscellaneous Beverage: American coffee on ice



Kit

o Phone: iPhone 7

o Computer: MacBook Air

o TV: Sony Bravia

o Headphones: Plantronics Backbeat Pro2

o Camera: iPhone 7

o Soundsystem: Harman Kardon

o Pen / pencil: The first one I get

o Where you document an idea: In my head or, if lucky, in my notebook

o Watch: Breitling Avenger Blackbird and Cuervo y Sobrinos Vuelo

o Collection: Soccer shirts

o App: Instagram (@gsuslada)

o Website: ecosdelbalon.com

o Blog: Not a big blog fan

o Work program: Word

o Digital work tool: Laptop

o Analogue work tool: Pen and paper

o Miscellaneous Kit Essential: Trucker hat