The Dreaded Commute is a Cruel Thief of Time in New SYOSS Haircare Ad
walker Zurich teams up with director Joachim Zunke to capture an all too familiar feeling
walker Zurich has used the struggles of the morning commute to create a dramatic film for international hair care experts, SYOSS. The spot highlights the perfection of one woman’s hair during the commute, whilst everyone else looks on in envy as they battle for their desired look.
The film, entitled The Thief, runs across online and social and tells the all too familiar story of an everyday commuters' fight to look up to standard. As many know, the day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.
Directed by Joachim Zunke through production company Cobblestone, the film features a music score by Lukas McNally and Tim Knapp. With The Thief, German chemical and consumer goods company, Henkel, launches its 2017 Get SYOSSED campaign in Switzerland.
Pius Walker, Creative Director at walker Zurich, said: “With this film we wanted to create something that was different to the usual mould that hair ads stick to. We’re lucky enough to have a client who allows us to do this and push away from the conventional.”
Pieter Lony & Juri Wiesner
Hair and Make Up:
Post Production / VFX
Michael Krüger & Christopher Szillat