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Creative

The Directors Bureau’s David Wilson Shares Chromeo’s Main Squeeze in New Music Video

“Juice” joins director Wilson’s slate of noteworthy music video work, including David Guetta’s “Titanium” and Tame Impala’s “Mind Mischief”

The Directors Bureau’s David Wilson Shares Chromeo’s Main Squeeze in New Music Video

Commercial and music video director David Wilson, represented by LA-based production company The Directors Bureau teams with Chromeo on their latest music video 'Juice.' Wilson leveraged his signature creative flair to weave humour and vibrant colours into the video, matching the upbeat electronic dance chords.

Wilson initially follows Chromeo musicians David "Dave 1" Macklovitch and Patrick "P-Thugg" Gemayel throughout the introduction, luring the audience as they begin their exploits with two mystery pairs of legs clad in orange high heels. Known for their ‘leg’ iconography from album covers to keyboard stands, the inclusion of heeled, silky-smooth women’s legs has been firmly connected with this electro-funk duo. 'Juice' sees Chromeo launch their new album 'Head Over Heels' by taking the ‘leg' aesthetic to new territory as Wilson reveals that those heeled legs belong to the band themselves! Waxed and heeled, Chromeo are back.


Notes Wilson: “Having had a long-standing love affair with imagery of men in heels, Chromeo’s new aesthetic made my heart sing. The key for me was embracing the heels look with the narrative of Dave and P travelling to find the perfect orange juice.”

Wilson adds: “We were able to capture this with a high-gloss, European glamour look created by cinematographer Simon Chaudoir: the perfect man for the job. It was quite the task to achieve this piece in one California day’s worth of sunlight, but we got there with a big dose of fabulousness.”

“Juice” joins director Wilson’s slate of noteworthy music video work, including David Guetta’s “Titanium,” Tame Impala’s “Mind Mischief,” Arcade Fire’s “We Exist” and Arctic Monkeys “Do I Wanna Know,” among others. His directorial achievements have been honoured with UK Music Video Awards, D&AD Pencils, an IMVDb MV of the Year recognition, and a Grammy nomination. Beyond his music video experience, he has also directed to branded content and commercials, for such clients as IKEA, Cadbury and Nike. 

Music and Sound

Sound Design: Adam Primack

Audio Post Production: Lime

Offline

Editor: Biff Butler

Edit Company: Rock Paper Scissors

Post Production / VFX

Post Production House: Electric Theatre Collective

Colourist: Jason Wallis

Production Company

Stylist: Lisa Katnic

Production Designer: Almitra Corey

Production Company: The Directors Bureau

Producer: Jason Baum

Executive Producer: Sue Yeon Ahn

DOP: Simon Chaudoir

Director: David Wilson