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Creative
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The Different & Unexpected Collide in New J&B Scotch Whisky Spots

Velocity Films, 8 months, 1 week ago

JWT Cape Town launches visceral new ads directed by Leigh Ogilvie through Velocity

The Different & Unexpected Collide in New J&B Scotch Whisky Spots

The new J&B Rare commercials from JWT Cape Town, directed by Leigh Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for a simple equation: when you mix up the unexpected, a rare magic happens.

The anecdotes are told over four commercials within a singular approach and with a powerful and visceral blending of aesthetics. All special effects were handled in camera with additional compositing and merging of elements by BlackGinger to create these unique spots.




Creative Agency

Creative Agency: JWT Cape Town

Post Production / VFX

Post Production House: BlackGinger

Production Company

Director: Leigh Ogilvie

Production Company: Velocity

Category: Alcoholic drinks , Spirits

Genre: Dialogue