The Busch Guy and Friends Return to The Great Outdoors for 2018 Campaign

14/02/2018

Deutsch NY

Advertising Agency

New York, USA

291

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14/02/2018

Comedic camping campaign created by Deutsch New York

Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back!

The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.

The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack.

The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.

“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.

“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.

Creative Credits:

Deutsch Office: New York

Chief Creative Officer: Dan Kelleher

Executive Creative Director: Jeff Vinick

Creative Director: Heather English

Creative Director: Marques Gartrell

Associate Creative Director: Paul Eliker

Associate Creative Director: Carla Butwin

Director of Integrated Production: Joe Calabrese

Executive Producer: Crissy Cicco

Director of Integrated Business Affairs: Maria Taris

Group Director, Integrated Business Affairs: Stacy Schwartz