The FireFlies Antipodes is calling for riders for its third tour taking
place from 17 to 23 February 2019. The ride covers approximately 1,000km
over six gruelling days from Christchurch to Queenstown in New Zealand.
Riders are dedicated to raising awareness and fundraising in the media
world in aid of Beating Blood Cancers and Leukaemia.
A
limited number of places are available. Riding with the spirit and motto
'For Those Who Suffer, We Ride' the tour aims to raise AUD$100,000 for
The Snowdome Foundation and its own fight against Blood Cancers. Visit
The FireFlies Antipodes website for more details:
www.thefirefliesantipodes.com.
After completing The FireFlies Tour across the French Alps from Lake
Geneva to the Cannes Lions Advertising Festival in 2013, Wilf Sweetland,
CEO & Partner of Sweetshop brought the tour to Australia and New
Zealand. Riders completed the
inaugural tour from Christchurch to
Queenstown in February 2015 and in 2017 they cycled the 1,000km+ over
seven grueling days circumnavigating Tasmania.
Says Sweetland:
"Fighting for every inch of road is nothing like fighting for every
moment of life. That's
why the ride needs to be tough. To date the
FireFlies' four tours (The FireFlies, The FireFlies West, The FireFlies
Antipodes and The FireFlies Patagonia) have raised over AUD3 million
globally for those who truly suffer. The support, community and
friendships we've now grown around this event are extraordinary.
"We
are honoured to once again be raising money for The Snowdome
Foundation. It's unlocking new treatments into early phase human
clinical trials of next generation drugs and therapies and making hope
real for the 11,500 Australians diagnosed every year with Blood
Cancers."
The call for saddles is now open and welcomes both
FireFlies and 'Virgins' - those who have not ridden with The FireFlies
before.
To register your interest for
The FireFlies Antipodes please email Wilf Sweetland
sweetland@thesweetshop.tv.
For corporate sponsorship packages please email Loren Bradley
loren@thesweetshop.tv.
The Snowdome Foundation was co-founded by ECD Grant Rutherford in 2010 following the loss of his daughter Chloe to Leukaemia.