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Awards and Events
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The 120 Media Collective's Roopak Saluja Joins ADFEST 2016 Line-up

The 120 Media Collective, 8 months ago

Will present entertaining and informative session 'Content is King. Distribution is God!'

The 120 Media Collective's Roopak Saluja Joins ADFEST 2016 Line-up

ADFEST is pleased to welcome Roopak Saluja to ADFEST 2016 to present an entertaining and informative session called: “Content is King. Distribution is God!”

Saluja is Founder & Chief Executive Officer at The 120 Media Collective in Mumbai, where he is one of India’s most successful content creators and entrepreneurs. At ADFEST 2016, Saluja’s session will examine whether the distribution, monetization, engagement and promotion of content deserves more focus.

“The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organizations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

“During my session at ADFEST, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”

After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films, which was named India's second fastest growing company across all sectors in 2010.

From Bang Bang Films he launched three other subsidiaries – Jack in the Box Worldwide, Sniper and Sooperfly – which now form The 120 Media Collective. 

Jack in the Box Worldwide has grown to be one of South Asia’s most awarded digital agencies, servicing prominent advertisers such as Unilever, PepsiCo, Reckitt Benckiser, Amazon, Novartis, Aditya Birla Group and the Taj Group among others.

Sooperfly is a joint venture with UK-based Diagonal View, a company that builds brands direct-to-audiences through video creation, distribution and monetization, while Sniper aims to redefine the production of commercials and content with a hybrid production model.

“Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at ADFEST this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” says Jimmy Lam, ADFEST President.

Listed among the 2014 Campaign Asia-Pacific ‘40 Under 40’, Saluja has an MBA from INSEAD, where he is also a guest lecturer now. He has lived in 10 countries on six continents and speaks nine languages.

Saluja takes the stage on Thursday 17th March at 16.00 – 16.45.